Heartland ABAWichita, KS (+ Iowa)
From 98 to 11,203 estimated monthly search visits for an ABA provider
Heartland ABA needed to explain its services town by town. Our page structure gave families local destinations and kept a separate route for people searching for jobs.
Read the storyAdditional estimated visits / month
+11,10598 → 11,203 · Ahrefs estimateEstimated monthly traffic growth
+11,332%Sep 2025 → Sep 2026Additional leads / month
50Monthly increase in inquiries01 The starting point
ABA services across communities
Different information for each audience.
Heartland ABA’s study covers Wichita, Derby and Shawnee location pages, with a wider presence that also includes Iowa. The website serves both families researching care and people exploring careers.
Those audiences arrive with different questions. A family needs local service information; a job seeker needs an employment destination. The opportunity was to give each a clear place to begin.
- The practice
- Heartland ABA
- Community
- Wichita, KS (+ Iowa)
- Focus
- ABA therapy across multiple communities
02 The challenge
Make the local page relevant to the person using it.
A broad organization page cannot explain every town equally well, and service information should not have to do the work of a careers page.
Explain each local service area
Help families find information connected with the community where care would be delivered.
Name the town clearly
Make the local relevance visible in each page’s main heading.
Separate care and career searches
Give job seekers a useful destination without confusing that traffic with family demand.
03 Our SEO approach
Build local destinations and a distinct careers route.
We organized the website around the communities served and the different needs of families and applicants.
Create a page for each town
Location-page structureWe built separate pages for Wichita, Derby and Shawnee, giving each community a dedicated place in the website’s service information.
Connect ABA with the location
Local headingsWe made the service and town explicit in headings such as “ABA Therapy in Wichita, Kansas,” helping visitors recognize the page’s relevance.
Support a separate careers page
Audience-specific contentWe supported a careers destination that appeared for “aba jobs,” keeping employment information distinct from the pages families use to explore care.
04 The results
One local page accounted for most of the search expansion.
Estimated monthly search visits rose from 98 to 11,203. The Wichita page accounted for 10,524 of the final estimate and ranked second for “aba center near me.”
Sep 2025 → Sep 2026
Estimated monthly search visits
Sep 2025 → Sep 2026
Domain Rating · link strengthnow 15
Keyword rankings · Sep 2026
- #6aba therapyWichita page: 0 → 10,524 est. visits/mo
- #2aba center near meWichita page
- #4school based aba therapyDerby page
- #4aba jobscareers page: 15 → 248 est. visits/mo
Search traffic estimates and September 2026 keyword rankings: Ahrefs.
Traffic estimates and keyword rankings: Ahrefs. The chart summarizes the reporting periods shown above.
The result was concentrated in one location page, and the total includes some job-seeker traffic. It does not establish an equivalent number of care inquiries or enrolled families.
For your practice
Does each community you serve have a useful local page?
Let’s look at how families and applicants find the information intended for them.