Peak Behavioral HealthTulsa & Norman, OK
129% more estimated search traffic for an Oklahoma children’s behavioral health provider
Peak Behavioral Health needed a clear introduction for families and local information for two cities. Our focus gave Tulsa and Norman distinct pages while keeping the practice’s audience clear on the homepage.
Read the storyAdditional estimated visits / month
+10783 → 190 · Ahrefs estimateEstimated monthly traffic growth
+129%Mar 2026 → Sep 2026Additional leads / month
17Monthly increase in inquiries01 The starting point
Children and families
Two communities to explain.
Peak Behavioral Health serves Tulsa and Norman, Oklahoma. Its website introduces behavioral health services for children and families, including ABA-related service information.
The opportunity was to make it easier for people to understand the practice as a whole and then find the information relevant to their city.
- The practice
- Peak Behavioral Health
- Community
- Tulsa & Norman, OK
- Focus
- Children’s behavioral health & ABA
02 The challenge
Explain who the practice helps and where care is available.
A parent searching in Tulsa should not have to infer whether a general practice page applies to that location. The website needed a clear audience and distinct local destinations.
Identify the families served
Make children and families central to the homepage’s introduction.
Separate the two city journeys
Give Tulsa and Norman their own relevant information pages.
Distinguish brand growth from local discovery
Recognize that most of the recorded increase came from searches for the practice’s name.
03 Our SEO approach
Make the audience clear and the locations easy to explore.
We focused the website’s structure on the people served and the two communities in the study.
Clarify the homepage’s audience
Homepage headingWe centered the main heading on behavioral health services for kids and families, making the practice’s intended audience easy to recognize.
Create a Tulsa destination
Tulsa location pageWe gave Tulsa a dedicated page so people searching for local ABA information had a city-specific route into the website.
Create a Norman destination
Norman location pageWe added a distinct Norman page rather than relying on the Tulsa information or a general practice overview to serve both places.
04 The results
A larger search audience, led by the practice’s name.
Estimated monthly search visits increased from 83 to 190 over six months. The Tulsa and Norman pages each ranked eighth for their listed local ABA searches.
Mar 2026 → Sep 2026
Estimated monthly search visits
Mar 2026 → Sep 2026
Domain Rating · link strengthnow 4.3
Keyword rankings · Sep 2026
- #2peak behavioral healthhomepage: 25 → 162 est. visits/mo
- #8aba therapy tulsa okTulsa page
- #8aba therapy norman okNorman page
Search traffic estimates and September 2026 keyword rankings: Ahrefs.
Traffic estimates and keyword rankings: Ahrefs. The chart summarizes the reporting periods shown above.
Most of the increase came from brand searches. The city pages add local visibility, but the total is not evidence that new, non-brand demand grew at the same rate.
For your practice
Can families quickly find the information for their city?
Let’s look at how your homepage and location pages explain who you serve and where to begin.