Choose Useful Therapy Searches
Focus on the specialties and locations with openings. Separate service-seeking queries from training, jobs, research, and other unsuitable searches.
Paid Advertising for Therapists and Counselors
PPC for Therapists
PPC for therapists built around your specialties, service area, and appointment capacity. Use Google Ads to support relevant inquiries with a clear budget and intake route.
Plan Your Client Intake Campaigns
Review individual, couples, family, and group therapy, the clinicians and appointment slots you want to fill, and the campaign or intake gap you want to address.
Campaigns for Your Client Intake
Make specialties, fees, insurance, telehealth, and appointment availability clear to prospective clients. Each contact step should fit your client intake process.
Give the Click a Relevant Page
Match individual, couples, or family-therapy ads to an understandable service introduction, practical fit questions, and a suitable clinician or intake step.
Measure What Intake Can Confirm
Review relevant calls and forms against the campaign source. Use team feedback on appointment fit alongside spend instead of treating clicks as new clients.
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Set an Advertising Allowance per Client
Your Advertising Allowance
X
Allowance per Client
Change your figures, then select Calculate to reveal your budget.
Monthly planning budgetX
Planning estimate only. Allow for delivery costs, cancellations, management fees, and your desired margin separately.
From Search to a Useful Inquiry
01 / SEARCH
Reach a Suitable Audience
Group service-intent searches, review geographic settings, and exclude unsuitable terms before allocating spend.
02 / LANDING PAGE
Make Program Information Clear
Explain the service, fees or insurance information, and the clinician or intake route the visitor should use.
03 / FOLLOW-UP
Review the Contact With Intake
Use search terms, costs, and intake feedback to adjust campaigns. A full caseload may change the priority.
Request Your Google Ads Review
Share your name and email to request a plan covering targeting, landing pages, and budget priorities.
What Can Waste Your Google Ads Budget?
Paying for Unsuitable Searches
Broad therapy keywords can attract training, jobs, or services you do not offer. Review search terms and exclusions against your specialties.
Sending Everyone to the Homepage
A couples-therapy search needs a useful couples page. Match the ad to a service introduction, practical details, and a simple contact step.
Counting Every Click as Progress
Review relevant calls and forms with your intake team. Keep ad activity, inquiries, and confirmed bookings separate.
An Advertising Plan for Therapists
Confirm the Caseload Goal
Choose the specialties, clinicians, and locations with availability. Decide what makes a useful therapy inquiry.
Build Relevant Search Campaigns
Group service-intent searches, review geographic settings, and exclude unsuitable terms before allocating spend.
Improve the Inquiry Page
Explain the service, fees or insurance information, and the clinician or intake route the visitor should use.
Review Inquiry Quality
Use search terms, costs, and intake feedback to adjust campaigns. A full caseload may change the priority.
From Setup to Steadier Decisions.
- 01Week 1
Build & Launch
Agree on targeting, budget, landing pages, and tracking.
- 02Weeks 2–4
Review & Refine
Launch after practice owner or clinical lead approval and campaign eligibility checks.
- 03Months 2–3
Adjust the Budget
Review costs and relevant client intakes with the team, then refine search terms or creative.
Adjust the allocation around the clinicians and appointment slots you want to fill. Early activity does not establish long-term acquisition costs.
Scope and Reporting for Your Therapy Practice
Agree on campaign channels, individual, couples, family, and group therapy, landing pages, tracking, and reviewer responsibilities. Reporting separates spend and relevant client intakes from outcomes your team confirms.
Discuss My Practice’s PlanBefore We Work Together.
Clear answers to the questions practices ask us.
How do you choose the therapy searches to advertise on?
We start with your specialties and location, then review service intent and unsuitable search terms. A keyword’s volume alone does not make it a good campaign target.
Can different clinicians have different campaign priorities?
Yes. We confirm who has openings and which services each clinician provides, then connect the campaign to a suitable intake route.
Should every therapy ad lead to the homepage?
No. A relevant service page can answer the visitor’s practical questions more clearly. We review the destination before recommending additional spend.
Can we start with one specialty?
Yes. A focused service and location can be a useful starting point when capacity and the inquiry process are clear.
What do negative keywords do?
They help exclude unsuitable searches, such as jobs, training, or services outside your scope. We review exclusions alongside actual search terms.
How do you assess whether the ads are useful?
We compare spend with relevant calls and forms, then use your intake feedback on fit and confirmed appointments. The calculator supplies a planning allowance, not predicted results.
Review Your Client Intake Campaigns
Share your priority individual, couples, family, and group therapy and the results your team can currently verify. We’ll review suitable next steps for your campaigns.
Advertising Questions for Therapists
Can you help a solo therapist as well as a group practice?
Yes. A solo practice needs a manageable workload; a group needs clear clinician choices and capacity information. We scope the work around those differences.
Can we emphasize particular specialties?
Yes. We build the message around the services you provide and the clients you want to support. We avoid adding specialties simply to target another keyword.
Should our website show fees and insurance?
Yes, when your team can confirm the information. Clear practical answers help prospective clients decide whether to inquire.