Heartland ABAWichita, KS (+ Iowa)
Local SEO Case Study: Heartland ABA
Heartland ABA needed families to find services in their own communities. Town-specific pages connected ABA therapy with each location, while keeping family-facing information separate from recruitment content.
Read the storyaba center near me
#2Organic ranking · Sep 2026Estimated monthly search visits
98 → 11,203Ahrefs estimateEstimated monthly traffic growth
+11,332%Ahrefs estimate01 The starting point
ABA services across communities
Different information for each audience.
Heartland ABA’s study covers Wichita, Derby and Shawnee location pages, with a wider presence that also includes Iowa.
- The practice
- Heartland ABA
- Community
- Wichita, KS (+ Iowa)
- Focus
- ABA therapy practices
02 The challenge
Make the local page relevant to the person using it.
Explain each local service area
Help families find information connected with the community where care would be delivered.
Name the town clearly
Make the local relevance visible in each page’s main heading.
Separate care and career searches
Give job seekers a useful destination without confusing that traffic with family demand.
03Our Local SEO Approach
Build local destinations and a distinct careers route.
Create a page for each town
We built separate pages for Wichita, Derby and Shawnee, giving each community a dedicated place in the website’s service information.
Connect ABA with the location
We made the service and town explicit in headings such as “ABA Therapy in Wichita, Kansas,” helping visitors recognize the page’s relevance.
Support a separate careers page
We supported a careers destination that appeared for “aba jobs,” keeping employment information distinct from the pages families use to explore care.
04 The results
Visible for Relevant Local Searches
The website appeared at #2 for “aba center near me.” This is an organic website ranking, not a Google Maps position.
Local organic search rankings
- #2aba center near me
Ahrefs organic rankings · September 2026 snapshot
Ahrefs estimates: Sep 2025 → Sep 2026. Rankings: September 2026 snapshot. The traffic figures describe estimated visits to the whole website. They are not a count of local inquiries, booked clients, or Google Maps views. The wider traffic estimate includes job and career searches.
For your practice
Help the right people find your practice.
Clear local information, useful service pages and an easy next step help prospective clients understand whether your practice is right for them.