Tree City WellnessBoise, ID
97% more estimated search traffic for a Boise therapy practice
Tree City Wellness needed its affirming approach to be clear in search and on the page. Our content work paired a dedicated LGBTQIA+ therapy destination with practical relationship resources.
Read the storyAdditional estimated visits / month
+679699 → 1,378 · Ahrefs estimateEstimated monthly traffic growth
+97%Sep 2025 → Sep 2026Additional leads / month
39Monthly increase in inquiries01 The starting point
A relationship-focused practice
A clear signal of affirming care.
Tree City Wellness is a Boise, Idaho practice whose website content includes couples and relationship therapy and LGBTQIA+ affirming care. Its website also answers questions about recurring relationship patterns.
People looking for affirming support need to know that a practice understands the context of their search. Others begin with a difficult conversation or relationship pattern rather than a therapy term.
- The practice
- Tree City Wellness
- Community
- Boise, ID
- Focus
- Couples, relationships & affirming therapy
02 The challenge
Make the fit clear before asking someone to make contact.
A broad couples-therapy page may not communicate an affirming approach clearly enough. The website needed both specific service information and useful answers to relationship questions.
Give affirming care its own space
Explain LGBTQIA+ therapy for individuals and couples on a dedicated local page.
Address patterns people recognize
Use familiar relationship questions as a starting point for helpful content.
Separate local discovery from wider reading
Recognize that articles can reach people outside the practice’s service area.
03 Our SEO approach
Be specific about the care
Be useful about the questions.
We developed a clear local service destination and two focused areas of relationship content.
Create an affirming Boise service page
LGBTQIA+ therapy contentWe created a dedicated LGBTQIA+ therapy page for individuals and couples in Boise, giving the service a clear local destination.
Explain a recurring relationship pattern
Relationship educationWe developed content on anxious-avoidant relationship dynamics, addressing language people used when trying to understand a difficult pattern.
Support difficult conversations
Practical relationship contentWe added an article about talking with a partner about sex, creating another useful entry point into the practice’s relationship information.
04 The results
More readers found both service information and relationship resources.
Estimated monthly search visits grew from 699 to 1,378. The LGBTQIA+ page reached 197 estimated visits and ranked second for its listed local-intent search.
Sep 2025 → Sep 2026
Estimated monthly search visits
Sep 2025 → Sep 2026
Domain Rating · link strengthnow 10
Keyword rankings · Sep 2026
- #2lgbt counseling near mepage: 0 → 197 est. visits/mo
- #2how to talk about sex with your partnernew post
- #2anxious avoidant cyclepost
- #6trauma quotespost: 0 → 496 est. visits/mo
Search traffic estimates and September 2026 keyword rankings: Ahrefs.
Traffic estimates and keyword rankings: Ahrefs. The chart summarizes the reporting periods shown above.
General relationship and trauma content also contributed to the total. The result combines local service visibility with broader readership, rather than measuring new counseling clients.
For your practice
Does your website make the kind of care you offer easy to recognize?
Let’s connect specific, affirming service information with the questions your audience is already asking.