BeforeFebruary 2024
The earlier opening presented a compact list of services over a large photograph. The current introduction gives counseling and ABA more explicit, separate pathways.
Website Design Case Study
Step Up Family ServicesNew Jersey
Help families find the right kind of support.
Scroll inside the phone, or .
About the practice
Step Up Family Services provides mental-health counseling and ABA services in New Jersey, including center-based and in-home support for children with autism.
Families need to distinguish between counseling and ABA, then understand the available settings. The current website makes these choices part of the main introduction.
See the clear difference
Compare the archived opening with the current website.
AfterSeptember 2026
The current page names the two core offers, then separates the programs, care settings, and contact route.
What changed?
Introduce counseling and ABA together.
The current message names personalized mental-health counseling and ABA therapy for children with autism before asking visitors to explore further.
Give the two core offers separate sections.
Mental Health Counseling and ABA & Autism Services each have their own introduction.
Distinguish the service settings.
ABA Learning Center, In-Home Children’s Therapy, and In-House ABA Services are presented alongside other care options.
Give family-focused care a clear section.
Why Choose Us introduces holistic support, convenient access, and family-centered care as separate points.
Retain the core offer and starting action.
The phone layout keeps the counseling and ABA introduction with a Join Us Now action, followed by the service sections.
End with a direct invitation to connect.
Take the First Step returns visitors to the contact journey after the program and approach information.
Results
Two clear service pathways
Counseling and ABA are distinguished in the main journey.
Visible care settings
Families can identify home and center-based options.
An approachable contact path
Starting actions accompany the introduction and lower page.
Does your website still reflect your practice?
Update your current site or build your first one around the clients you want to reach.
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