Psychology Associates of Grand RapidsGrand Rapids, MI
109% more estimated search traffic for a Grand Rapids psychology group
A referral often begins with a psychologist’s name. Our focus for Psychology Associates of Grand Rapids was to help those searches lead to the right person on the practice’s own website.
Read the storyAdditional estimated visits / month
+7468 → 142 · Ahrefs estimateEstimated monthly traffic growth
+109%Sep 2025 → Sep 2026Additional leads / month
14Monthly increase in inquiries01 The starting point
A group practice
Individual people patients wanted to find.
Psychology Associates of Grand Rapids is a multi-clinician psychology group in Grand Rapids, Michigan. Its search growth was led by individual clinician-name searches.
That makes the story different from a broad service campaign. The opportunity was to support people who already had a name in mind and needed a clear practice-owned source of information.
- The practice
- Psychology Associates of Grand Rapids
- Community
- Grand Rapids, MI
- Focus
- A multi-clinician psychology group
02 The challenge
Make the referral easier to follow online.
Someone given a psychologist’s name should be able to find the relevant profile without working through a general group introduction or relying entirely on directories.
Give each clinician a clear destination
Provide an individual page that people could find through a name search.
Connect the person with the practice
Help referred visitors recognize the clinician’s place within the group.
Understand the kind of growth
Keep referral and name-search visibility separate from discovery by people who did not already know the clinician.
03 Our SEO approach
Build the website around the people behind the referrals.
We focused on individual biographies and how they served searches for known practitioners.
Create individual clinician pages
Profile-page structureWe gave clinicians their own biography pages, establishing a specific destination for each person instead of relying only on a team overview.
Make the name the clear subject
Clinician-name relevanceWe focused those pages on the practitioner people were searching for, helping the practice’s own website answer a referral-led search.
Read profile performance separately
Search visibility reviewWe used the clinician-page rankings to distinguish this result from broader service discovery. The leading profile ranked first for its clinician’s name.
04 The results
More people found the practitioners they were looking for.
Estimated monthly search visits rose from 68 to 142. The Erin Atkinson and Craig DeWitt profile pages each ranked first for their corresponding name searches.
Sep 2025 → Sep 2026
Estimated monthly search visits
Sep 2025 → Sep 2026
Domain Rating · link strength29 → 18
Keyword rankings · Sep 2026
- #1erin atkinsonnew bio page: 0 → 93 est. visits/mo
- #1craig dewittbio page: 0 → 18 est. visits/mo
- #8psychology associateshomepage: 45 → 57 est. visits/mo
Search traffic estimates and September 2026 keyword rankings: Ahrefs.
Traffic estimates and keyword rankings: Ahrefs. The chart summarizes the reporting periods shown above.
The profiles helped the practice receive more of its referral-led search audience. This is not evidence that broad, non-brand demand doubled.
For your practice
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