BeforeJanuary 2024
The January 2024 introduction used a large colored-pencil banner followed by a long practice description. This view shows the archived introduction, not its incomplete header.
Website Design Case Study
Inner ArtGreater Toronto Area, Ontario
A welcoming first step into art therapy.
Scroll inside the phone, or .
About the practice
Inner Art provides online and onsite art therapy. Its Ontario-based team supports adults and community organizations through individual and group services.
Someone new to art therapy may not know what it involves or whether artistic skill is needed. The website needs to introduce the service, explain the people behind it, and make an appointment easy to find.
See the clear difference
Compare the archived opening with the current website.
AfterSeptember 2026
The current opening combines a shorter introduction, therapy imagery, and a Book an Appointment button. Further sections explain the service and answer common questions.
What changed?
Connect the service with the people it helps.
The current opening pairs the creative-arts identity with a photograph of a therapy setting and a visible appointment button. The service is presented as care people can enquire about.
Explain art therapy in everyday terms.
A dedicated section explains what art therapy involves. This gives first-time visitors useful context before they decide whether the approach feels appropriate for them.
Clarify the audience and service options.
The practice introduction distinguishes adult online care from onsite community services. Separate navigation links help visitors explore each delivery option.
Answer the questions people hesitate to ask.
The page addresses whether someone needs to be an artist and what materials are needed. These practical questions help visitors understand the experience before making contact.
Keep the appointment action visible.
The mobile opening keeps the practice name and Book an Appointment button in view. A compact menu provides access to online care, onsite services, and the team.
Make the team’s background clear.
The About section explains the team’s graduate art-therapy training and psychotherapy registration. Visitors also have a direct route to the Our Team page.
Results
A visible appointment action
The current opening gives visitors a direct route to booking.
A better-explained specialty
The page introduces art therapy and answers practical first-visit questions.
Clear service options
Online and onsite care have distinct navigation paths.
Does your website still reflect your practice?
Update your current site or build your first one around the clients you want to reach.
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