Florida Spine & Pain InstituteFlorida
62% more Google search clicks for a spine and pain practice
People may search for a practice, a physician or information about a concern. Our SEO support for Florida Spine & Pain Institute focused on its search presence, with reporting that showed where more people reached the website.
Read the storyAdditional Google clicks
+1,9773,171 → 5,148 · 62% growthAdditional homepage clicks
+6602,045 → 2,705 · 32% growthAdditional leads / month
40Monthly increase in inquiries01 The starting point
A specialist practice
Several routes into its website.
Florida Spine & Pain Institute provides spine and pain care in Florida. Its website serves people looking for the practice itself as well as those exploring supporting information.
The search comparison shows growth across the homepage and other pages. That gives the story a clear focus: a broader search presence, while recognizing the role of practice-name and physician-name searches.
- The practice
- Florida Spine & Pain Institute
- Community
- Florida
- Focus
- Spine & pain care
02 The challenge
Understand how people were finding the practice.
The homepage was an important starting point, but it did not account for all of the website’s growth. The result needed a view of both familiar-name searches and supporting pages.
Support the main point of entry
Keep the practice’s own website central to how people searching for its name could discover it.
Look beyond the homepage
Understand the contribution of other pages to the overall increase in Google clicks.
Keep the claim tied to the record
Use the matching Search Console comparison without implying unrecorded leads or undocumented page changes.
03 Our SEO approach
Support the search presence
Show where the growth appeared.
Our SEO support focused on the practice’s search presence. The reports show how visitors reached the website.
Support the practice’s visibility
SEO supportOur work supported the practice’s presence in Google, with reporting on the pages people discovered through search.
Examine the homepage contribution
Search Console · Homepage analysisThe reporting shows homepage clicks rising from 2,045 to 2,705. That is 660 of the 1,977 additional Google clicks across the website.
Look at the wider search audience
Search Console · Supporting-page analysisThe remaining increase came through other pages. The source includes practice-name and physician-name searches, so the total should not be read as entirely new service demand.
04 The results
More Google clicks across the website.
Google clicks increased from 3,171 to 5,148 across comparable 84-day periods. The homepage grew too, while supporting pages contributed most of the additional clicks.
Jun 15–Sep 6, 2025 → Jun 14–Sep 5, 2026
Google search clicks
↑ 62% · 1,977 additional clicks
Homepage clicks
↑ 32% · 660 additional clicks
Search report: Google Search Console. The total includes searches for the practice and its physicians.
More routes into the website meant more opportunities to explore the practice.
Ahrefs search history
These historical reports cover December 2023–February 2024 and December 2025–February 2026. They provide additional context and use different dates from the headline comparison.
Additional report screenshots
These captures include wider or separate reporting periods. Their captions identify what each image supports.
For your practice
Do you know which searches are bringing people to your practice?
Let’s look at your homepage, supporting pages and the different reasons people search for you.