Website Design Case Study

CheckpointEHRUnited States

Explain healthcare software through the buyer’s needs.

Complete mobile homepage for checkpointehr.com

Scroll inside the phone, or .

About the business

CheckpointEHR provides electronic health-record software for behavioral-health organizations. This is a healthcare software case, separate from clinical practice examples.

Practice owners need to understand the product’s purpose, costs, and support before requesting a meeting. The current website puts those buying questions into the main journey.

See the clear difference

Compare the archived opening with the current website.
BeforeApril 2024
CheckpointEHR — Before website view

The April 2024 opening led with a three-in-one EHR, clearinghouse, and billing message. The current page presents a more focused behavioral-health EHR introduction.

AfterSeptember 2026
CheckpointEHR — After website view

The current opening leads with efficiency and the behavioral-health audience, followed by features, pricing information, and meeting requests.

What changed?

Lead with behavioral-health EHR needs.

The earlier opening emphasized a three-in-one solution. The current message focuses on an efficient, intuitive EHR for behavioral-health providers.

CheckpointEHR website detail: Lead with behavioral-health EHR needs.

Results

A more specific product introduction

The opening identifies the behavioral-health audience and EHR purpose.

Visible buying information

Features, pricing, and support each have defined sections.

Separate buyer and member routes

Meeting requests and existing-member access have distinct actions.

Does your website still reflect your practice?

Update your current site or build your first one around the clients you want to reach.

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