Better Days Mental HealthDes Moines, IA
From 7 to 104 estimated monthly search visits for a Des Moines therapy practice
Better Days Mental Health began with a very small search audience. Our focus was straightforward: explain its services clearly and make its Des Moines location easier to recognize in search.
Read the storyAdditional estimated visits / month
+977 → 104 · Ahrefs estimateEstimated monthly traffic growth
+1,386%Sep 2025 → Sep 2026Additional leads / month
16Monthly increase in inquiries01 The starting point
A small practice
A clearer introduction to build on.
Better Days Mental Health is a therapy practice in Des Moines, Iowa. Its homepage covers trauma care, EMDR and couples counseling.
The initial traffic estimate was seven monthly search visits. The opportunity was to make the existing website a more useful introduction to the practice and the people it could help.
- The practice
- Better Days Mental Health
- Community
- Des Moines, IA
- Focus
- Trauma care, EMDR & couples counseling
02 The challenge
Give a small website a stronger starting point.
The homepage needed to do more than welcome visitors. It had to explain the available support and show why the practice was relevant to a local search.
Explain the available care
Help visitors recognize trauma care, EMDR and couples counseling within the main introduction.
Make Des Moines clear
Connect the practice’s services with the city people were searching in.
Improve recognition before the click
Use the search title and description to communicate more than the practice name alone.
03 Our SEO approach
Make the homepage useful from the first search.
We focused the work on one detailed starting page and the wording that introduced it in Google.
Explain the main services
Homepage contentWe brought trauma care, EMDR and couples counseling into a detailed homepage, giving visitors more context about the support available.
Connect the title with the local search
Page titleWe used a title identifying mental health therapy in Des Moines, making the practice’s service and location clearer in search.
Show the range of help in the description
Meta descriptionWe used a description listing the available services so people could recognize a relevant option before entering the website.
04 The results
A larger search audience from a small baseline.
Estimated monthly search visits increased from 7 to 104. The homepage appeared sixth for “mental health professional near me” in the September 2026 rankings.
Sep 2025 → Sep 2026
Estimated monthly search visits
Sep 2025 → Sep 2026
Domain Rating · link strength1.2 → 1.2
Keyword rankings · Sep 2026
- #6mental health professional near mehomepage: 9 → 83 est. visits/mo
- #3charles mercerclinician bio page
Search traffic estimates and September 2026 keyword rankings: Ahrefs.
Traffic estimates and keyword rankings: Ahrefs. The chart summarizes the reporting periods shown above.
Clearer service information gave a small practice a stronger search foundation. The result is meaningful as a traffic change without turning it into an unsupported lead claim.
For your practice
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